James is head of the Trade Marks and Designs Group. James's experience since 1996 has included extensive handling of multi-jurisdictional clearance searching; advising on filing strategy; trade mark prosecution of unusual marks; conducting trade mark related litigation; and handling anti-dilution campaigns. Clients appreciate James's pragmatic and cost-conscious approach. James joined the firm in 2002 from international law firm Clifford Chance.
James works with a variety of clients worldwide in a number of sectors, in particular pharmaceuticals, electronics, medical devices and the wine industry.
James is Co-editor of the Trade Mark Handbook (a Thomson Reuters publication) and Author of Practical Law’s “Pharmaceutical Trade Marks” (a Lexis Nexis publication). James travels extensively and is a frequent visitor to Japan and Korea.
James is ranked as a band 1 Trade Mark Attorney by Chambers & Partners. Clients say "James is great to work with, always responsive, helpful and happy to help determine our next course of action." They have drawn attention to his “workable solutions” and “remarkable efficiency”, commenting that he “employs his expertise in a practical way and is one of the principal architects of a group which has come to be regarded as amongst the country's finest.” According to Managing Intellectual Property (MIP), competitors single out James for his notable ability to attract big-ticket clients. In The Legal 500 a client comments: “James Fish is a tremendously talented individual as well as having an extremely open and warm disposition. He is always available to chat, responds swiftly, and his advice is clear and to the point, which is exactly how we like it.” In World Trademark Review 1000, clients commend James for “an absolutely first-class service”. “When you want to know whether a name or concept can be protected”, a client remarks, “James gives quick, accurate insights at an early stage, so you don’t waste time and money going down blind alleys; when you do alight on something that works, he gives excellent guidance every step of the way.” He is described as “a phenomenally knowledgeable attorney who is always keen to find fast resolutions”, and “the first and only port of call for many”. Who’s Who Legal: Trade Marks comments that James “excels for his pragmatic strategic advice in the trademarks field”. James is also listed as a Trade Marks Expert by Expert Guides.