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Luxury Law Summit London 2024

Luxury brands are preparing for bracing times in a rapidly changing world impacted by geopolitical and economic trends and multigenerational complexity. While the sector is still expanding, many challenges lie ahead for the general counsel of today’s luxury business.

With experts predicting that the luxury landscape will be utterly transformed by 2030,  the sea change has already begun. Moving away from traditional thinking – focused on pushing out ideas from designers and creatives - innovative companies are developing new models of luxury, pulling in ideas from different sources, creating non-traditional relationships and focusing on a total repositioning of their brand.

J A Kemp trade mark attorneys have particular expertise in this field, and partner Ben Mooneapillay will be attending this year's event.